The Good Inside ™ Foundation is a Massachusetts based 501c3 (509a) dedicated to creating an open and transparent marketplace for agricultural products while demonstrating how this achieves more credible and reliable business partners.

We support the UTZ Certified pillars of sustainability – People, Planet, Profit. We work to ensure the integrity and worth of all agricultural commodities to "feed the planet" regardless if from large or small farms, conventional or organic, as long as they are grown to established social, environmental and quality standards.